Consumers increasingly depend on the mobile web to research and make purchases, which makes it more important for companies to have an effective mobile presence. But what makes a good mobile site?
To answer this question, Google united with AnswerLab firm to research how a range of users interacted with a different group of mobile sites. From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions.
Let's take a look on these 25 principles and apply these principles in our web design to make our mobile web design more appealing and help our business in making conversions.
A home page is what that always attracts the visitor when it loads itself on the user's screen. Homepage of any website serves as the welcome page and message center. Homepage on mobile screen should display the content the visitor is looking for. Any extra elements on the page would not only take time to load but also looks clumsy.
- Keep calls-to-action front in center.
- Keep menus short and sweet.
- Make it easy to get back to the homepage.
- Don't let promotions steal the show.
An internal site search engine is necessary for a website and for its mobile version too. It supports visitors find content by simply entering a keyword in the search field.
Google offers some tips to make site search more valuable to your mobile site. They are as follows:
- Make site searches visible.
- Ensure site search results are relevant.
- Implement filters to improve site search usability.
- Guide users to better site search results.
The customer behavior on the site is different for every customer. Users are expecting to convert on their own terms. For this type of users, Google provides 5 principles on controlling and conversion of your visitors on the site.
Here they are:
- Let users explore before they commit.
- Let users purchase as a guest.
- Use existing information to maximize convenience.
- Use click-to-call buttons for complex tasks.
- Make it easy to finish converting on another device.
Now we are going to discuss about the form entry on the website, it may be a purchase form, joining an email list, the conversion experience must be simple and less complex so that user can easily understand the all terms and be a part of website after the conversion. Google makes some suggestions to reduce the fiction at the finish line through modernized form entry. They are as follows:
- Streamline information entry.
- Choose a simplest input method for each task.
- Provide a visual calendar while selecting dates.
- Minimize form errors by labeling and real-time validation.
- Design efficient forms.
Mobile users are more comfortable and pleased with the things like friendly user interface and easy navigability of your website. When designing a mobile site it is important to make all the visuals come into easy, finger-navigable place and reduce the amount of clicking. It is ok to cut some extra elements from the mobile design and keep things simple.
Google recommends some design form factors that makes visitors happy while browsing the site on mobile. They are as follows:
- Optimize your entire site for mobile.
- Don't make users pinch-to-zoom.
- Make product images expandable.
- Tell users which screen orientation works best.
- Keep your browser in a single browser window.
- Avoid "Full Site" labeling.
- Be clear why you need a user's location.
Swaam Tech always tries to design things according to the client's requirements and mainly visitors focus because visitors are the key of website's productivity. We follow the design principles for our websites. Thanks to Google Plus for providing such a wonderful features list for designing a mobile site for companies.